Enterprise mission is an enterprise's philosophy of life, which refers to the tasks stipulated by the enterprise's own development due to social responsibilities and obligations. It is the driving force of enterprise behavior and the meaning of enterprise's own existence. It is from two levels of economic mission and social mission. Expand.

The enterprise spirit is a group consciousness with the characteristics of the enterprise based on common values and common beliefs, and it is the concentrated expression of the inner essence of the enterprise.

The management policy is a high-level summary of the enterprise's management thinking, the principle and direction of the enterprise's management, and it determines the enterprise's formation of a business model with its own characteristics. In layman's terms, it is the business experience of a company.

Management philosophy is the foundation of an enterprise, a high-level summary of enterprise management ideas, and an embodiment of enterprise management principles. It determines the specific management mode of the enterprise.

And the persuasion put forward by the cultivation of life, in order to make their own behavior in line with the corporate philosophy.

Work style is the basic work attitude and action guiding principles for employees to treat work and solve various complex problems, as well as the behavior style of an enterprise. An individual's work style should be consistent with the overall style of the company.

Marketing concept is an enterprise's basic attitude and principle towards the market, and it is a high-level summary of enterprise marketing ideas.

The service concept is the hospitality of an enterprise. It is a high-level summary of enterprise service characteristics, service methods and service contents, and it includes the ultimate goal of service.