Now the domestic radiator market is facing unprecedented development opportunities, but the industry must also strive to improve and improve the quality of radiator products on the premise of raising standards. A few days ago, at the "Seminar on Die-casting Aluminum Alloy Radiators and Industry Standards", experts reached a consensus on the quality of the industry.

　　This seminar is hosted by the Heating Radiator Committee of China Building Metal Structure Association, Ningbo Ningxing Jinhai Heating Equipment Co., Ltd., Shandong Bangtai Radiator Co., Ltd., Wangda Group Co., Ltd., Jiangsu Onbitburg Radiator Co., Ltd., Yile (Tianjin) Aluminum Products Co., Ltd. and other units co-organized. Song Weimin, deputy secretary general of China Building Metal Structure Association and director of the Heating Radiator Committee, and Xiao Yuerong, deputy director of the Heating Radiator Committee and professor of Tsinghua University, as well as more than 50 representatives from all over the country attended the meeting.

　　The industry representatives attending the meeting held discussions on promoting the development of die-casting aluminum alloy radiators, effectively improving the quality of products, ensuring the applicability of products and making products more competitive. The units participating in the compilation of industry standards have conducted good communication and exchanges, and put forward suggestions and opinions on relevant clauses.

　　Industry development ushered in a turning point

　　Of the 1.3 billion people in my country, more than half of them need heating in winter. As a necessary heating building equipment, heating radiators still occupy the mainstream in urban central heating and central gas hot water heating systems in the current situation where multiple heating methods coexist. Radiators made of steel, iron, copper, aluminum and other materials have formed a certain scale. At present, there are about 1,500 radiator manufacturers in the country, with a total output value of 9 billion to 10 billion yuan, and an output of 500 million pieces (standard heat dissipation per piece). 130W) or so. The heating and radiator industry has become an important industry that supports the construction and development of my country's well-off society, improves living conditions, improves people's living standards, and is directly related to the national economy and people's livelihood.

　　China's heating and radiator industry has ushered in unprecedented opportunities for industrial development in recent years.

　　First of all, the huge market demand and the transformation of the old system, the expansion of the heating area to the south, the urbanization of rural buildings, etc., the demand for heating radiators is very huge.

　　The second is the reform of the heating system.

　　Third, the aesthetic standards and technical orientation standards of products are continuously improved.

　　Fourth, the requirements of a sustainable society for environmental protection. The fifth is to clarify the development goals, and start to focus on brand and cultural construction.

　　Heating radiator products have been included in the "China Famous Brand Products "Eleventh Five-Year" Key Cultivation Guidance Catalogue", in order to better implement the Chinese famous brand strategy, in recent years, the whole industry has carried out "brand integration, brand promotion" as the theme The cultivation work of the company has put forward the work idea of "taking the road of brand and creating a brilliant industry" to comprehensively enhance the overall competitiveness of the heating radiator industry and the enterprise; last year, the eight-character development policy of "innovation, brand, culture and harmony" was proposed. This year, some companies in the industry are applying for the national inspection-free product qualification. The industry is further deepening its understanding of the implementation of the famous brand strategy, and doing a solid job in brand integration, brand promotion and brand management.

　　Aluminum radiators require cold thinking

　　Yuan Qing, vice president of China International Construction Building Materials Market Research Institute, believes that aluminum radiators need cold thinking.

　　Since last year, the new aluminum radiator army, mainly in Zhejiang province, has entered the heating radiator industry, and its momentum and scale are unprecedented. The signs of investment shown by the new aluminum radiator army reflect the structural imbalance between materials that are not suitable for water quality conditions in the heating radiator market, and reflect the substantial investment of some aluminum radiator manufacturers. Most of the enterprises in the new aluminum radiator army have a strong industrial foundation. If based on their existing capabilities, if they initiate "full price competition" in the existing industry, it will inevitably affect the existing industry. Therefore, the healthy development of the new aluminum radiator army is related to the market development of aluminum radiators, and is more likely to be related to the healthy and sustainable development of the entire heating radiator industry. Yuan Qing suggested:

　　1. Improve the sales system of the enterprise, it is recommended to form a complete information chain from distribution to the terminal, consolidate the marketing network, and continuously reduce the marketing expenses of the transaction link, so as to enhance the price competitiveness of the enterprise's products;

　　2. From the perspective of industrial economics, after further controlling the terminal resources in the supply and demand chain, the ability to suppress the upstream and upstream parts manufacturers in the supply chain, including technology and quality, should be improved to make their quality more perfect;

　　3. Establish or optimize the product line according to the heating water quality conditions, launch products lined with steel pipes or stainless steel inner pipes in a timely manner, and strictly adapt the products to the environment;

　　4. Do a good job in the strong promotion of the company's own brand output. Through exhibitions, promotion conferences and other activities, invite exporting countries and domestic technology and marketing experts to conduct discussions on Eastern European markets such as Russia, expand cognition, and transmit the image of experts;

　　5. According to the territorial market format, do a good job of market assistance in different formats, help the dealers in the importing country to expand the market promotion, and drive the sellers to take the goods;

　　6. Bind the resources of the China International Construction Building Materials Market Research Institute and the China Border Trade Development Federation, and increase cooperation with Muling City, Mishan City, Tongjiang City, Suifenhe City, Heihe City in Heilongjiang, and Erguna in Inner Mongolia. City, Erenhot City, Manzhouli, Yining City in Xinjiang and other cities, and strive to be shortlisted and become a member of the China Border Trade Development Economic Association, and build brands and seek business opportunities in related border trade strategic activities.

　　Standard production to ensure quality

　　Dong Chongcheng, deputy director of the Heating and Radiator Committee and a professor at Harbin Institute of Technology, believes that the entire industry must produce according to standards to ensure quality.

　　In recent years, the number of domestic die-casting aluminum alloy radiator manufacturers is growing rapidly, and the export trade is developing rapidly. However, the variety of products, unbalanced quality and no unified production standards have affected the healthy development of products and the smooth progress of market trade. In this regard, the committee organized several major enterprises in the industry to hold a standard kick-off meeting. This year, the Ministry of Housing and Urban-Rural Development has centralized the standard formulation of industrial product industry standards, and the first draft has been completed. The purpose is to formulate quality standards by specifying materials, processes, production processes, reference standards used and manufacturing characteristic parameters, so as to require manufacturers to ensure product quality.